PROBLEM

Lack of an open conversation about menstruation in the society results in stress, bullying, girls not knowing what to do and even being scared to reach out to adults when their first period comes. This ends today.

SOLUTION

THE CASE FOR HER + DISNEY

The solution begins with creating a collaboration between The Case for Her and Disney. We will incorporate menstrual products into their doll kits which will not only help to normalize the idea of menstruation, but also expose girls and boys to the topic at an early age and give parents a fun and natural way to educate them.